GO OUT. FUN OUT.
PEPSI
After years of muted year-end celebrations due to the pandemic, the time has finally come to bring back the fizz. This New Year will be the first in many years where people can fully enjoy events, festivals, and concerts without restrictions.
Pepsi, the brand synonymous with fizziness, is inviting
everyone to get out and have fun again—whether dining, traveling, or partying with friends. These long-awaited moments are at the heart of the #GoOutFunOut campaign.
PRESS PLAY ON TPOP
PEPSI
In Summer 2023, Pepsi set out to energize Thai Gen Z by tapping into the hottest music trend in Thailand—T-POP. But simply adding a song to an ad wasn’t enough. To truly capture attention, Pepsi went beyond being just a beverage brand and took on the role of a music label, creating the ultimate hype anthem that resonated with all Thai Gen Zers.
To turn every T-POP fan into a Pepsi fan, we launched the biggest T-POP collaboration in history—bringing together two of Thailand’s hottest groups, PROXIE and 4EVE.
MIRTCHAUKIN GUIDE
PEPSI
To show Thai people that food is better with Pepsi—and to encourage more restaurants to serve it—Pepsi launched its very own Michelin-style guide: the Pepsi MitrChuanKin Guide. This unique food guide lets friends recommend restaurants to other friends, creating a new, personal way to discover great places to eat with Pepsi.