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REWRITE HER LIFE
Prudential
Music has the power to change the world, for better or worse. In the past decade, misogynistic songs have become increasingly popular in Thailand - some due to the genre and some from just ignorance or misinterpretation. These hit songs with lyrics and visuals that put women down are influencing societal beliefs, sending the wrong messages about women.
Prudential, the insurance company, knew that protecting women through their services wasn’t enough. We needed to go beyond. We needed to empower. We wanted to help women in Thailand #RewriteHerLife by erasing the negativity directed towards women in these popular songs.
Music Videos
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“FAMOUS THAI SONGS REWRITTEN TO REMOVE DAMAGING STEREOTYPES ABOUT WOMEN.”
Campaign Asia
“CALL FOR CHANGE AGAINST OUTDATED BELIEFS ON WOMEN’S ROLE IN SOCIETY.”
Little Black Book
ADFEST
Silvers
SPIKE ASIA
Bronze
ADSTARS
Bronzes
ADMAN
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