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Missing Person Reporters
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MISSING PERSON REPORTERS

The Mirror Foundation / Kunana

Deepfake is an advanced and powerful AI technology that enables us to replace anyone’s face on an existing image or video of a person. For the past few years, Deepfake technology has been known for its misuse in pornography, fake news and hoaxes. Isn’t it time for us to finally put such advanced technology to good use?


Introducing The Missing Person Reporters. For the first time, missing person news is reported by the missing person themselves using Deepfake technology.

Missing Person Campaign
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“MASSIVE PUBLIC IMPACT AND INTEREST BEYOND ANY ORDINARY MISSING-PERSON REPORT COULD”

Campaign Brief Asia

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“CREATIVE USE OF TECHNOLOGY AND INFLUENCERS TO SEARCH FOR THE MISSING ONES”

Ad Addict

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ADFEST

Silvers

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SPIKE ASIA

Bronze

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ADSTARS

Bronzes

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ADMAN

Best of the best campaign

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