TARGETED GIFT

JD Central

Targeted Gift, the whole new online shopping experience which used a Facebook algorithm and data to target consumers, creating automated ads that show exactly what girlfriends wanted directly to their boyfriends this Valentine’s Day.

The campaign kicked off with female-targeted ads in order to recruit girlfriends to choose their ideal gifts. The ad redirects users to a custom built chatbot that helps create ads specifically for their boyfriends by entering specific data such as boyfriends’ number and couple’s secret nicknames to give more hint, boyfriends are then targeted with click-to-buy ads that allow them to buy the right gift for girlfriends on the spot.