top of page
Watch Now
UNLOCK HAN ZI
AirAsia
The hardest part of learning Chinese is the characters. There are over 2,000 characters to learn. The only way to learn Chinese character is to practice writing it repetitively. What if we can integrate this writing practice into our daily routine?
An average person unlocks their phone 110 times a day. Air Asia creates Unlock Han Zi application, a lock screen application that utilizes the unlock routine by helping users to practice writing Chinese characters every time they unlock their phone.

SPIKE ASIA
Bronze

ADMAN
SIlver

ADSTARS
Bronze

ADFEST
Finalist
bottom of page