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Unlock Han Zi
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UNLOCK HAN ZI

AirAsia

The hardest part of learning Chinese is the characters. There are over 2,000 characters to learn. The only way to learn Chinese character is to practice writing it repetitively. What if we can integrate this writing practice into our daily routine?


An average person unlocks their phone 110 times a day. Air Asia creates Unlock Han Zi application, a lock screen application that utilizes the unlock routine by helping users to practice writing Chinese characters every time they unlock their phone.

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SPIKE ASIA

Bronze

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ADMAN

SIlver

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ADSTARS

Bronze

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ADFEST

Finalist

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